How To Grow Your Massage Business’ Client-Base

Oct 1, 2021

In the massage business, it’s hugely important to retain existing clients as well as attract new clients to your clinic.

Growing your massage business’ client-base will mean that your business remains profitable. Having a big client-base will also further cement your business’ reputation and increase the likelihood of client referrals.

If you’re a massage business owner, you should always be looking to grow your client list for your massage therapy business.

Whether your client list is growing slower than expected, or you’ve already got a decent client-base but want to expand your services further, here are some useful tips to get more massage clients and grow your business.

How does your business look?

Do you have a website for your business? Is it inviting, clean and easy to navigate? If not, then this should be one of your first steps to increasing your massage client base!

A clean website design plays a vital role in attracting and gaining new customers. Potential clients should be able to find you quickly and be able to easily navigate your website and make a booking.

Your web presence is one of the most important aspects of marketing within the massage industry. Without an online presence and appealing website, you won’t be able to reach a significant portion of your potential clients.

Make sure your website is user-friendly and has a clear “call to action” where clients can make an appointment straight away.

Customise your massage treatments!


It can be easy to promote your own specialist treatments to clients, but if you want to increase your massage client base then you should focus on tailor-made massage treatments!

Upon your initial meeting with a client, you should focus on their concerns and needs. Ask them about any issues they’re having, what they hope to improve or benefit from their massage session, and why they’re choosing a massage treatment in the first place? From there, you can customize your treatment to suit their specific ailment or concern.

Massage clients are coming to you in the first place to find a solution to their problem. Whether it’s pain relief, relaxation or improved health and wellbeing, tailoring your treatments to individual clients will ensure they leave with what they came for. Satisfied clients are happy clients, and are more likely to return and refer their friends and family to you, too!

Customer service and relationship building always goes a long way

You more than likely have experienced it yourself. Being met with staff who either don’t seem to care or who don’t make you feel welcome when you enter their store or business.

Within the massage industry, it is easy to start running on autopilot and not make a big enough effort to make clients feel welcome. But if you want to continue growing your client base, you need to make the effort. You need to deliver exceptional customer service every single time. Whether it’s a new client or a regular, the same excellent service should apply to all.

Get to know each client on a sincere level. Be responsive to your clients – return calls promptly, listen to their concerns, and be on time. These things make a huge difference in getting and keeping massage clients, and having them wanting more.

Network with other health practitioners!

Many doctors, chiropractors and other health professionals refer their clients to massage therapy as part of a holistic treatment plan. For that reason, it’s a good idea to network with these health practitioners and anyone within the health and wellness community.

You can network as a massage therapist in a number of different ways. Some tried and true methods include:

  • Reaching out to/connecting with health practitioners on social media
  • Email marketing
  • Attending health & wellness events
  • Leaving your business card or brochures at local health clinics and beauty salons
  • Commenting on Blog posts and online articles
  • Joining an active group for massage therapists on LinkedIn
  • Build a referral network with allied health professionals

As a massage therapist, networking with those in your related industry can open up a whole new client-base. As you build rapport with local businesses in your area, you can then set up a successful referral program between yourselves for a client-base that keeps on growing.

Don’t be afraid to ask for referrals

While it can be nerve-wracking, asking existing clients to refer their friends is an important step to growing your massage business.

When asking for referrals, you might be worried about coming across as pushy or salesy. But in this day and age, word-of-mouth is still one of the most important aspects for marketing a business.

When asking for referrals, bring the topic up casually. Ask if they may know anyone who’d be interested in a treatment. You can even run a promotion or offer loyalty rewards, where those who refer a friend get a free treatment or gift.

Over time, asking for referrals will become natural and less daunting. It will also be one of your regular methods in attracting new clients to your massage business.

Help grow your massage business

In order to grow your massage business, you need to grow your client-base. While it’s important to consolidate your current client base, growth is important for any business. Learning to bring in new clients consistently will ensure your business remains profitable and competitive.

Discover Massage Australia is here to help you grow your massage business. From industry-recognised massage courses to professional products and advice, check out our range of courses today and build on your repertoire of skills.

Cameron Aubrey

Cameron Aubrey has over 20 years experience in the massage industry, and leads the team as Course Director at Discover Massage Australia. Cameron holds a Diploma in Remedial Massage, and his expertise runs across a large range of massage techniques, particularly sports, Swedish and whole body massage.