If you own a massage clinic and are looking for a way to market your products and services locally, you need to think about implementing a location-based marketing strategy. By marketing your massage clinic and services locally, your business can become a household name in your neighbourhood, and this will drive in new customers and elevate your reputation in the local area.
Why you need to market your massage clinic locally
To maintain profits, reputation, and to survive, local businesses need to learn how to adopt a more targeted approach with their audiences. Local marketing is the process of optimising your website and marketing strategies to help drive traffic and awareness in localised regions . This type of marketing targets the potential customers around your massage clinic’s neighbourhood and community.
For small businesses especially, local marketing can help establish a more secure foothold and attract customers with more potential for repeat business. Websites, social media ads, knowing your target market, and word-of-mouth can all help to market your business locally and showcase your services to a local audience.
Tips for marketing massage locally
1. Know your local target market
Defining your target market begins by being clear about who it is that will be using your services. Consider the demographics of your local area and tailor your services to attract this specific clientele. Doing local market research can help you gain a bigger picture understanding of your local competition and the size of your market. You can use this information to determine the best ways to sell your services and promote your business to your local market.
2. Advertise your business
If you have a business website, you need to integrate search engine optimisation (SEO). SEO is a way to help people find your site online and is key for local businesses that want to appear on the first page of search engines such as Google. That way, when clients search for a service followed by their location, for example ‘ massage Sydney ’, your business has a better chance of appearing at the top of the search results and therefore attracting clients looking for local services.
Another way of targeting local audiences is through utilising both email marketing and social media. As a massage therapist, email marketing helps to foster a community with your existing clientele and is also a way of generating new leads. Social media is also an effective way of attracting clients in the local market, as you can specifically tailor your ads or hashtags to advertise your location and services, making it easier for people in your area to find you.
3. Manage reviews
You should encourage clients to tell you what they think and to share their experiences on your website or on your Google My Business listing. Reviews allow potential customers to get a better view of your business and its reputation, and can entice them to visit and use your services. Good customer service helps your business gain good reviews that prospective local clients will read online and on social media, and this will make them more inclined to walk through your doors. Reviews are also considered to be a key local search ranking factor .
4. Generate word of mouth and referrals
Word-of-mouth marketing can be one of the cheapest and most effective ways of advertising your business locally. Maintaining good customer service and keeping your loyal client base happy is one way of generating more local business. The happier a client is with your service, the more likely it is that they’ll tell their friends, family and others in the local community about your massage clinic. Keep customers feeling appreciated, and think about introducing a client referral program to entice your loyal customers to refer a friend.
5. Connect with local businesses
Networking with other local businesses in your industry can be a way of generating more local customers. As a massage therapist, you can engage with the local physio, yoga clinic, or beauty salon and set up a successful referral program between yourselves. These businesses tend to attract clients with similar interests or needs within the health and wellness field who may benefit from your services. For example, those visiting the local physio clinic for treatment of a sports injury may be referred to your business for additional treatment such as a soft tissue massage.
Locally market your massage clinic with confidence
Having the right industry knowledge and learning everything you need to know from the best in the business will help you to market your services with confidence. Discover Massage Australia offers industry recognised massage therapy courses to equip you with everything you need to know about being a massage therapist and successfully running your own massage clinic.